Our Story

From the initial sketch through to hand-setting each and every gem, our dreamy jewels are crafted using the same techniques used in high-end jewellery. The end result is a piece that looks and feels astonishingly expensive and spellbindingly beautiful.

AFFORDABLE LUXURY JEWELS YOU’LL TREASURE FOR A LIFETIME

In a world filled with poorly made fast-fashion jewellery, we create keepsake pieces that celebrate enchanting design and exquisite craftsmansip, at a price you can afford. They're the pieces that become a wardrobe staple, that collect a compliment every time you wear them, and instantly make you feel more glamorous and confident.

The perfect keepsake to spoil yourself or gift to someone special. Every jewellery item comes perfectly packaged in our signature jewel box.

I create beautiful, dreamy jewels that women can both afford and treasure for a lifetime, not just a fast-fashion season. Because something magical happens when you wear an exceptional piece of jewellery; you instantly feel more glamorous and confident. You walk a little taller. You smile a little brighter.

THE SECRET TO CRAFTING LUXURY JEWELS AT AN AFFORDABLE PRICE

Careful selection of base metals

High-end jewellery is traditionally cast in white or yellow gold, which is incredibly expensive. Instead, we cast our semi-precious jewellery from sterling silver and our bridal jewellery from brass. The secret to creating a high-end finish is that we plate all our jewellery with precious metals, such as gold or rhodium. Our selection of plating metals and technique is identical to that used in luxury jewellery, which means our pieces have the same bright, durable finish as a piece worth many thousands.

Genuine pearls

Our semi-precious jewellery is crafted with genuine, natural pearls, each one hand selected for its beautiful luster, shape and size. With no two pearls ever being quite the same, each piece is as unique and beautiful as the woman who wears it.

Luxury settings

High-end jewellery is traditionally cast in white or yellow gold, which is incredibly expensive. Instead, we cast our semi-precious jewellery from sterling silver and our bridal jewellery from brass. The secret to creating a high-end finish is that we plate all our jewellery with precious metals, such as gold or rhodium. Our selection of plating metals and technique is identical to that used in luxury jewellery, which means our pieces have the same lustrous finish as a piece worth many thousands.

Diamond simulants

Rather than using rhinestones or crystals, we use high-grade simulated diamonds that are optically flawless. Just like a diamond, each gem is cut to exacting standards and then polished to reveal a beautiful sparkle and brilliance that even jewellers have difficulty telling apart from natural diamonds. They will never discolour or go cloudy.